Greg Sterling says, “In 2013, Facebook unsuccessfully tried to buy Snapchat for roughly $3 billion in cash. At the time Snapchat’s rejection of Facebook’s offer sounded crazy. That now doesn’t seem quite as crazy given eMarketer’s prediction that Snapchat will generate nearly $1 billion in ad revenue next year.

Emarketer expects Snapchat ad revenue to hit $935.5 million in 2017 and $1.7 billion in 2018, with a growing share of that revenue from outside the US. The opportunity is expressed in the gap between Snapchat’s nearly 32 percent penetration among social network users (US) and its tiny share of ad revenues flowing into social networking: 2.3 percent“.

eMarketer: Snapchat on track for nearly $1 billion in ad revenues next year

Marketing Land

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