Scott Shane says, “Global mobile traffic now represents roughly 60 percent of internet traffic, making mobile apps a must-have for businesses. But consumers today increasingly expect an “Amazon-like experience” online. Small businesses don’t just need to build a mobile app, they need to build a great one.

While most giant corporations have already adopted a solid mobile strategy, many small businesses have not yet come up with an effective approach to mobile. The fault lies at least partially with small business owners. Research by Clutch shows that less than a quarter of small businesses have a mobile app and nearly a third are unlikely to build one.

Field-Tested Mobile Strategies

That’s a mistake if you see what mobile apps have done for some small businesses. Mommy’s Lil’ Rascals, a Pennsylvania-based consignment store, for example, launched an adopted Total Loyalty Solutions mobile app that gave customers access to a loyalty card program, special events and exclusive mobile offers“.

Mobile App Strategies Boost Revenues for Small Business Owners

Small Business Trends

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