‘3 Steps to Building a Predictive Analytics System’ – Entrepreneur
Constance Aguilar says, “If you want your business to take off and scale, you need to embrace data from day one. Scratch that: Don’t merely embrace data. Put a ring on it and shout a resounding, “I do!”
Here’s why: As the landscape grows increasingly more data-centric, it’s better to become data-savvy from the get-go. Think about it: The fly-by-the-seat-of-your-pants approach might work early on because of your great instincts; but what happens when you have to train a sales team?
Can you systematically give team members the instincts or judgment that you’ve spent decades honing? That might work in some cases, but it isn’t exactly repeatable or consistent from person-to-person. Simply put, it’s not an effective long-term strategy.
Ultimately, at some point, you’ll need to create a systematic approach to marketing and sales. Would you rather do that right at the beginning of your business so you can grow seamlessly, or would you rather try it later on, when your overhead is higher, and you’re already juggling 20 different priorities? The answer should be pretty clear”.
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