‘5 Easy Ways to Make Your Sales Emails More Effective’ – HubSpot
Dean Mannix says, “Do you struggle to write effective sales and marketing emails?
That’s not good. Your writing can make or break a deal, so it’s important to make your sales emails as persuasive as possible.
And you don’t have to be a professional copywriter to do it. Here are five easy tips you should implement to make your email campaigns more successful right now.
1) Humanize the language.
It’s 2016 and you’re dealing with real people. A salutation like “Dear <Name>” in an email creates a sense of formality and a personal distance in the communication.
You want to create the perception that there’s a human being behind your email that the reader can engage and build relationships with. Of course, how casual or formal you can be depends on your industry and to whom you’re addressing the email. Personally, I prefer to go with “Hi <Name>”. The same is applicable to “Thank you.”; a more conversational and personal tone“.
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