‘Discover Where Your Competitors Are Beating You Online’ – HubSpot
Scott Lambert says, “Every company has competitors. In fact, a competitive marketplace is a critical component of our free enterprise system, driving our economy, innovation and the continuous cycle of ever improving quality of products and services.
But do you really know how your company compares to your competitors?
Traditional competitive analyses are applied from either a business plan standpoint or as a component of the annual marketing plan, and they tend to focus primarily on areas such as; Researching your competitors’ corporation, determining your competitors’ goals and objectives, identifying your competitors’ strategies (product, pricing, positioning and place), and conducting a SWOT analysis (strengths, weaknesses, opportunities and threats).
While there are countless variations of the traditional competitive analysis, it typically lacks a clear assessment from a digital inbound marketing perspective. Companies tend to know their competitors based upon who they compete with on the street, in their local marketplace, or based upon the sales opportunities of what they have won or lost“.
Comments are closed.
