Nate Kristy says, “Google is an online marketer’s best friend. In order to help companies help themselves, Google offers many free tools that are useful for small businesses.

For example, the Keyword Planner tool provides insights on search trends and Google Analytics showcases website performance.

But with all of the time and resources that go into building and managing websites to attract customers, it’s surprising that the majority companies are not taking the time to look at how their websites are performing.

In fact, BuiltWith, a site tracking software, shows that only 8.1 percent of 360 million websites actually use Google Analytics.

As intimidating as it may look, you don’t have to be a data expert to review and pull valuable insights from Google Analytics. Small businesses can gain valuable insights in just a few minutes a week“.

Is Your Website Driving Leads? 3 Google Metrics That Have the Answer

Business.com

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