Larry Kim says, “Quality and relevance are different things, yet we often discuss them as if they were the same. SEOs have been optimizing for relevance all this time, but are now being asked to optimize for quality. This post will discuss what that means and how to do it, with a focus on what I believe to be the single most effective and scaleable tactic for improving your site’s overall level of quality in most situations.

It doesn’t matter how relevant the page is. The only way to get that page to rank these days would be to buy a lot of links, but then you’re dealing with the added risk. After a certain point, it’s just EASIER to build a better site. Yes, Google has won that battle in all but the most hyper-competitive niches, where seasoned experts still find the reward:risk ratio in their favor”.

The Most Effective Way to Improve Sitewide Quality and Rankings (Most of the Time)

MOZ

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