‘What makes branded content shareable on social media?’ – Econsultancy
Jeff Rajeck says, “People on social media frequently share content, even branded content.
Social sharing is great for marketers, but it’s difficult to know why some posts work and others do not.
Here are a few examples of branded content in Asia-Pacific (APAC) which were shared widely and research which may explain why the posts were successful.
Whether it’s a silly meme, breaking news, or a cooking video of a delicious recipe, people often feel compelled to Like, comment, and share social media posts.
This can work very well for brands. Not only does do they get free distribution of their content, but through sharing, brands are effectively endorsed by the ‘sharer‘.
But what is it about a post which makes someone want to share? And why are some shared more than others?
Looking through many social media posts, ones with high engagement have some themes in common and these characteristics are also backed up by research“.
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