‘5 Crucial Ingredients of a Sustainable Paid-Media Strategy’ – Entrepreneur
Eric Samson says, “For new entrepreneurs, the desire to save money by eschewing a paid-marketing plan can be very tempting. The digital age has enabled a new era of owned and earned marketing opportunities with an almost limitless number of outlets, and companies can reach huge audiences through social media. Promoting content through owned and earned channels certainly is an important part of any marketing strategy. It offers the possibility to engage with consumers creatively as well as the chance to build brand loyalty. But leaving paid marketing techniques on the table does a disservice to your small business.
You can accomplish paid marketing inexpensively and measure results precisely. Even better, correctly employing these tactics translates to tangible revenue gains. Successfully implementing a paid-marketing plan isn’t voodoo. You can drive real marketing ROI by following simple guidelines to create a foundational strategy and building it up over time.
1. Establish achievable goals and consistently raise the bar.
Before you start the engine, you need to know where you’re going. The first step in any paid-marketing strategy should be defining what you expect to gain“.
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