‘B2B Marketers, It’s Time to Add Snapchat to Your Repertoire’ – Entrepreneur
Renee Yeager says, “We all have that friend who was wild in their younger days. The one who would show up to the party, do some crazy things, then disappear without a trace — and without the memory of the craziness they had wrought. Amazingly, that friend grew up, matured, started realizing their potential and understanding their purpose. They’re still fun, but in a more attractive way, and suddenly they’re more popular than ever.
That friend, of course, is Snapchat.
In successful marketing, story is king. And Snapchat is great at telling stories quickly to an engaged audience. So why are so many B2B marketers scared of using Snapchat? It could have something to do with the fact that 71 percent of the app’s users are 25 or younger. It could also be that just as marketers got comfortable with Instagram filters, they now fear an unknown interface with features such as facial mapping technology that turns selfie-takers into dogs, superhero characters and monsters — nor do they see the relevance“.
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