'Email Vendor Acquisitions Signal The End Of Standalone Email Service Providers' - Forrester Blogs | Internet Marketing NewsWatch

Rebecca McAdams says, “Over the last year, we’ve seen a number of new acquisitions in the email marketing space. Specifically:

European cross-channel campaign management vendor Selligent and Silicon Valley email service provider Strongview were acquired and combined by Private Equity Firm HGGC
Marlin Equity Partners acquired Teradata’s Digital Marketing Center — the part of Teradata which includes former eCircle, Ozone Online for agency services, and Argyle Social — and mid-market ESP BlueHornet, which was previously part of Digital River
Vista Equity Partners picked up B2B marketing automation vendor Marketo
And most recently Zeta Interactive added Acxiom Impact to the eBay Enterprise assets (the old eDialog, for those of you keeping track) it acquired last year”.

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‘Email Vendor Acquisitions Signal The End Of Standalone Email Service Providers’ – Forrester Blogs