Rieva Lesonsky says, “Are you doing all you can to market your retail store to local shoppers? One easy way to get more customers into your store is to focus on your local search rankings. Local search is becoming increasingly important for business marketing because more and more people are conducting online searches on their mobile phones rather than on desktop computers.

This is especially common when people are looking for local retailers with whom to do business. Whether we’re out and about or sitting on the couch, most of us quickly reach for our phones to look up the location, hours or phone number of local businesses. The growth of mobile search has already inspired Google to favor mobile-friendly sites in mobile search results; now, the search giant is also favoring websites that are optimized for local search.

What does this mean to your store? You need to optimize your business for local search. Here’s how:

Local Search Engine Optimization

Start by claiming your Google My Business listing, if you haven’t already done so. This is free and simple to do.

The next step is optimizing your listing. Provide information that is complete, detailed and will help make prospective customers make the decision to visit your store“.

Local Search Engine Optimization: Get New Customers to Your Store

Small Business Trends

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