‘Local search experiences: The good, the bad and the ugly’ – Econsultancy
Ben Davis says, “We all know that Google Places listings are important because we use them in our everyday lives all the time.
50% of those using local search will visit the store within a day (and those are Google’s 2014 figures).
So what can businesses do, very simply, to improve local search?
David Whatley of MiShop.local talked at BrightonSEO about Google local listings as the join between retail and search.
Those with healthy local listings are those that likely have organisation integration between retail and digital.
Let’s contrast a great Google Places experience with some not so good ones, using David’s examples.
Schuh – an excellent local search experience
Schuh’s Places listings are all in order, as you’d expect, including link to website, opening hours and phone number“.
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