‘The Complete Guide to Creating a Digital Marketing Strategy That Works’ – HubSpot

Ellisa Hudson says, “In an ever-changing digital landscape, success in business can often depend on what you do (or don’t do) in terms of marketing your company online.

From SEO to content marketing and analytics, it can be overwhelming figuring out where to start — and, more importantly, what’s going to have the biggest impact on your business. To be effective at digital marketing, you’ll need a strategy.

What is Digital Strategy?

The term ‘strategy’ might seem intimidating, but building an effective digital strategy doesn’t need to be difficult. In simple terms, a strategy is just a plan of action to achieve a desired goal, or multiple goals. For example, your overarching goal might be to generate 25% more leads this year than you drove last year.

In short: Your digital marketing strategy is the series of actions that are going to help you achieve that goal using online marketing“.

The Complete Guide to Creating a Digital Marketing Strategy That Works

HubSpot