‘What is DMARC and How Will it Affect Your Email Marketing?’ – Small Business Trends
Ramon Ray says, “Have you ever received an email claiming to be from a specific brand or company, but it clearly wasn’t? Well, you’re not alone. And to prevent these type of “phishy” emails from reaching your inbox, email authentication standards have been put in place. That’s where Domain-based Message Authentication, Reporting & Conformance (DMARC) comes into play.
I’ve asked Jacob Hansen, Deliverability Consultant, at SendGrid to help us better understand DMARC.
What is DMARC?
DMARC is an email protocol that uses SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) to determine the authenticity of an email, or prove that an email is coming from where it claims to be coming from. DMARC was created to prevent phishing, but in turn, due to the complexity of some of its details, it has made it that much more difficult for email marketers to reach the inboxes of their target customers if not implemented correctly.
While many email providers currently have DMARC policies in place, Microsoft and Gmail are expected to update their policies sometime this year, which will directly affect how marketers send email. Under the new policies, no one other than Gmail will be able to send email from an @gmail.com email address, and no one other than Microsoft will be able to send email from @outlook.com”.
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