’10 reasons not to pay reputation-attack sites for removals’ – Marketing Land
Chris Silver Smith says, “There are many instances where sites purposefully publish content that damages a person’s reputation, including mugshots, arrest records, divorce records and consumer complaints, as well as the more egregious sites for boyfriend/girlfriend “ratings” and revenge porn.
US law doesn’t require publishers of facts and third-party content to remove stuff in many instances, so quite a few sites created a cottage industry around people’s past deeds, and some will remove stuff only if you pay them.
But, should you pay?
Should you pay sites to take down reputation-damaging content?
This is truly one of the dicier issues facing the Online Reputation Management (“ORM”) industry today, and one major reason why the industry is sometimes perceived as tawdry.
To give a quick background, big companies some years ago campaigned to make it so that they weren’t all that responsible for third-party information published via their systems. (This was accomplished by legislation found in Section 230 of the Communications Decency Act.)“.
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