‘4 Outdated Techniques That Destroy Your Ability to Persuade Prospects’ – HubSpot

Carmen Simon says, “To get people to do what you want, you must help them remember what you want through persuasion, which is a function of influencing others’ memory.

But it’s not easy to capture people’s attention. The four presentation approaches below are in dire need of updating because they lead to anemic messages that weaken our persuasion. Avoid each of these tactics in your next presentation.

1) Stop using the word “agenda.”

Agendas are useful. After all, an audience wants to know how you’ll occupy their time. However, packaging your objectives under the word “agenda” is a missed opportunity to offer the viewer’s brain something truly rewarding.

Agendas are somewhat rewarding, because they hold the promise of organization, but promising organization does not guarantee sustained focus and persuasion. For example, in the slide below, once you’ve seen the cliché photo, the word Agenda attracts the most attention“.

4 Outdated Techniques That Destroy Your Ability to Persuade Prospects

HubSpot