‘6 Marketing Tactics That Build Lifelong Loyalty’ – Entrepreneur
Clair Holland says, “Today’s customers are smart, technologically adept and unwilling to be lumped in with “the masses.” That’s why marketing techniques from even a few years ago no longer get the job done. The key is getting customers engaged with your business and your products or services — not the same thing as selling to them.
Here’s a look at some of the best ways to increase customer engagement and gain an audience who believes in and stays loyal to your business:
1. Personalize your message.
As noted, attempts to blanket a list of prospects with a “one-size-fits-all” marketing message is doomed to fail. Even more specific targeted marketing isn’t necessarily the answer. Customers respond best to timely, personalized content, in the form of email messages, product recommendations, blog posts and so on.
2. Create buyer personas to achieve personalization.
Some business owners get caught up in a “gut feel” for their target audience, believing their in-depth knowledge of what they sell provides all the insights they need into what their customers want. What if simply asking them is a better approach?“.
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