Pauline Jakober says, “Video ads are a great way to generate brand awareness and to educate your target audience on a topic/product/service. I’ve talked in the past about how video ads may be coming to a search result near you, and how to ease your way into video ads by understanding the basics.

In today’s post, I’m going to highlight good practices and things to avoid as you fast-forward towards your video marketing strategy.

The Dos

1. Do educate through video ads

Back in 2015, Google came out with data that showed “how to” searches had grown 70 percent year over year on YouTube. Bottom line: People are on a mission to learn through video, so why not take an educational approach with your video ads?

Whether it’s feeding the need for a “how to” search, or dissecting complex concepts into bite-sized video, these visually engaging ads can accomplish a variety of goals.

For example, we have a client in the life sciences industry that produces lab systems. That might seem like a topic that’s hard to make engaging, but they thought of a creative way to teach scientists how to use the lab equipment to tackle their common challenges: a series on YouTube that mixes education and humor“.

8 dos and don’ts of successful video advertising

Marketing Land

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