Daniel Burstein says, “When we ask marketers about their biggest challenges, budget issues are usually at or near the top.Ecommerce marketers say size of marketing budget is the biggest challenge to their companies’ ecommerce operations. B2B marketers say lack of resources in staffing, budgeting or time are the biggest barrier to overcoming their top challenges.

Everybody is challenged by the budget in some way.

So to give you a business leader’s perspective on key budget questions: What should you prioritize in your budget? How should you work with the rest of the organization? How do you get your key priorities approved?

I looked outside of the marketing-sphere and interviewed Stuart Benton, President and CEO,Bradford Soap“.

Five tips from a personal care industry CEO for setting (and getting approval for) your marketing budget

MarketingSherpa

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