Peter O’Neill says, “We are getting ever-closer to our first Forrester Forum for B2B marketing professionals. It is great to see so many of you registered for the event, and I look forward to seeing you in Miami. While Forrester does have another Forum for marketers, which is held in New York each spring and in which we cover some B2B topics, Miami is the one where we focus only on your needs. Why? Because B2B marketing is different!

Of course, as the research director for the role that meets your needs, I get asked that question a lot — both within Forrester and by clients (especially the ones who want to sell to you). “How is it different?” Well, here’s some key data to illustrate that difference.

Take a look at the go-to-market spending of consumer companies: They have a rough ratio of 10:1 – 10 times as much is spent on marketing as on their sales force. Let’s compare that to the numbers we collected in a recent survey of B2B marketers“.

Forrester’s First B2B Marketing Forum Is Also Our Sixth Sales Enablement Forum

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