‘How do you put a price on digital content?’ – Econsultancy
Niki Gilliland says, “Simon Bennison from Caliberi gave a rousing talk at BrightonSEO last week, all about the power of great content marketing.
Not good… but great. With a capital G if needs be.
But how exactly do you measure greatness? Here’s a brief overview of Simon’s talk.
Consider the scales of marketing justice
Out of the 37% of spend that goes on digital marketing (compared to 63% for traditional marketing), content is said to account for just 4%.
This is simply because, despite the fact that paid search is expensive, it is almost guaranteed to work (even if the content is mediocre) so that’s where marketers invest their money.
However, what many brands fail to realise is that this only yields short term gain – not long term success“.
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