Sahil Jain says, “Marketers advertising on LinkedIn have been longing for the ability to marry their website conversion goals, such as form fills, to their ad performance data in LinkedIn Campaign Manager.

Today, LinkedIn’s Marketing Solutions team announced the official release of its native conversion tracking for Sponsored Content and Text Ads. The built-in conversion tracking measures how many leads, sign-ups, content downloads, and purchases are generated from specific campaigns and ad creative. B2B advertisers now have the ability to examine their conversion performance and adjust campaign statuses, budgets and bids, side-by-side.

Here are four key things you need to know before you set up your LinkedIn Ads conversion tracking. (You can read more tips here.)

1. The LinkedIn insight tag is placed across your entire web property

In the early years, implementing PPC conversion tracking was often a tedious process, requiring a code to be placed on each page where a desired action happens. This soon became hard to scale across larger, more dynamic websites.

Thankfully, the LinkedIn team simplified this process and instead only requires you to insert one insight tag that applies across your full web property“.

LinkedIn conversion tracking is here! 4 things you need to know

Marketing Land

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