Brent Lollis says, “Of all the ways you can improve your digital marketing message, there is one that is especially simple, affordable, and effective when compared to the rest.

What’s this magic bullet you can use to make customers take notice? Custom photos that make a strong connection with buyers.

Most of us realize intuitively that photos are powerful. We see how they make an instant and emotional connection, causing us to pause, smile, or take notice in a way that text alone cannot.

And yet, a lot of marketers don’t hesitate to use low-quality images to support high-quality messaging. That’s a big mistake.

Why Do Businesses Use Terrible Photos?

Unfortunately, many of us are lazy, we lack creativity, or we just don’t know any better. We also incorrectly assume that we don’t have the budget for custom photos“.

One Surefire Way to Make Your Message Stand Out From the Crowd

Business.com

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