‘See What Content Marketing Success Truly Looks Like’ – Convince & Convert Blog
Zontee Hou says, “Recently, I had the pleasure of presenting a webinar entitled “6 Ways to Grow Your Business Through Blogging” for SCORE Association, a nonprofit focused on supporting small business owners. In it, I covered six case studies showcasing ways that blogging can strengthen your business as a showcase of your expertise and a community-building forum.1 While this particular session was aimed at small businesses, the lessons apply to businesses of all sizes.
Following the webinar, I got a ton of interesting follow-up questions and feedback from attendees, and today I’d like to explore some of the major themes that I saw.
1. Get Over the Hump
During the webinar, we polled our over 500 live attendees—small businesses and nonprofits, both B2B and B2C—to find out their main challenge to getting going on blogging. Thirty-eight percent said they didn’t know where to start. The truth is that, while in an ideal world you’d have a fully fleshed-out game plan, it’s okay to simply start writing ideas down and writing blog posts”.
Comments are closed.
