Ginny Marvin says, “With Google’s roll out of the new Merchant Center interface came more functionality for Feed Rules. Feed Rules debuted earlier this year to allow marketers to make some changes to their product feed data right within Merchant Center. But what can you really do with Feed Rules and who should be using them?

The consensus is that Feed Rules are still best for simple updates, and it’s ideal to make changes to the actual feed. In reality, however, that’s not always possible or timely and why Feed Rules have such appeal.

Maggie Webb, Partner at Five Mill Inc., says that while most fixes and feed updates require editing by a feed service or developer, Feed Rules can offer a fix in the interim and be a big help to smaller businesses that don’t have resources at the ready to make updates. “Since a high percentage of ecommerce traffic is from Google Shopping, even a simple change from a Feed Rule can make a big impact on an account,” says Webb”.

Tips for when and how to use Feed Rules in Google Merchant Center

Search Engine Land

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