AJ Agrawal says, “Yahoo is no longer an independent entity. Verizon has purchased the service for $4.8 billion in a purchase that makes Verizon even larger than it was before. This broadband and cell phone company has quickly grown to become a major entity in the world of online marketing.

Advertisers have to take note whenever Verizon makes a move because it impacts them. Last year, the company purchased AOL for $4.4 billion, which gave it access to a range of technologies that allowed it to better target its ads.

So, how does the Verizon purchase impact advertisers?

The context

First, it’s important to understand the context of the purchase of Yahoo. The AOL of 2015 is much like the Yahoo of 2016. Both of these companies rose to become household names in the 1990s and early 2000s. When mobile arrived, however, they lost their relevance and were outmaneuvered by their most agile competitors. They still existed, but only as a shadow of their former selves“.

Verizon Purchased Yahoo: What Does This Mean for You?

Entrepreneur

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