Lydia Jorden says, “For local brands and companies, it can be hard to initially bridge the gap between traditional and digital marketing. Many local companies, even very successful ones, see more value in traditional marketing methods than inbound digital engagement.

Recently, we’ve seen brands increase local search performance by digitizing traditional marketing methods, translating offline to online marketing. Local businesses that are struggling to understand how to make the move from traditional to digital can follow a few strategies.

Use hashtags correctly

In early 2015, Google and Twitter partnered in a way that allowed Google to collect information and have access to Twitter’s data stream. This means that if your local campaign is running on hashtags across various digital touchpoints (mainly Twitter), you can use this to increase the strength of your local search presence.

Work on incorporating hashtags into printed and other materials to encourage your audience to take the conversation online. The hashtag you create should incorporate a keyword with high search volume that speaks to your brand and the goal of your campaign”.

Digitizing traditional marketing methods to compete in local search

Search Engine Land

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