Aaron Orendorff says, “It’s not “like” or follow. And it’s not even add to cart, buy now, or confirm purchase.

The most profitable online click is subscribe.

Why?

Because, as McKinsey & Company’s much-cited study revealed, email is a staggering 40 times more effective at acquiring customers than Facebook and Twitter combined:

91% of all U.S. consumers still use e-mail daily, and the rate at which e-mails prompt purchases is … at least three times that of social media … (and) the average order value is also 17% higher.

But that was in 2014. Certainly the landscape has changed?”.

How to Build Your Email List: The (Better Than) Ultimate Guide

Content Marketing Institute

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