Silvio Porcellana says, “Social media is becoming more and more important in marketing strategies: this year, 85 percent of marketers plan to invest more on Linkedin, 78 percent on Twitter and 70 percent on YouTube.

This is because many marketers have started to appreciate the results. In fact, 80 percent of them registered an increase in website and blog traffic thanks to activities related to social media.

This is also due to the growing awareness of the dynamics of each of these channels, which allows marketers to carry out creative and brilliant campaigns and explore new opportunities for interaction with their customers.

In this article we will look at 10 examples: each contains a secret, a winning X factor, from which you can take inspiration to concretely create your future campaigns.

1. Use Instant Marketing Your Way: Oreo Daily Twist

For years, Oreo has been utilizing social media as the key element of its marketing strategy and exploring its potential in a fun, original way and above all consistent with the company’s goals. Its recent Facebook campaign, “Daily Twist”, was launched to celebrate its 100th anniversary”.

10 Creative Case Studies for a Winning Social Campaign

Business.com

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