‘3 Steps to Creating a Video Marketing Campaign’ – Entrepreneur
Chuck Cohn says, “According to the Online Publishers Association, 80 percent of individuals can recall a video advertisement that they have seen in the past 30 days. For many in the business world, this is a powerful statistic, especially when combined with ComScore’s finding that 64 percent of people are more likely to buy a product or service online after viewing a video about it.
If your marketing team is considering adding video to your marketing campaigns, here is a three-step guide to doing so effectively.
1. Determine your campaign goals.
Before you begin filming, consider what you wish to accomplish with your campaign. Is your goal to raise brand awareness with a story? Or are you hoping to convince consumers to switch to your product or service with a testimonial?“.
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