Heather Baker says, “Content marketing starts with having good content to market. And good content stems from a good brief. Much like a house requires a solid foundation, content too, needs a sound and comprehensive starting point to build upon.

Without it, you’re just grasping at smoke, trying your best to read minds when everyone knows that’s not your forte (it’s not anyone’s, so don’t feel bad).

Aside from being a complete waste of valuable content creating and marketing time, the absence of a good brief leaves one understandably frustrated.

The more effort you put into the brief, the better your chances of getting a good piece of content back. It’s what Abraham Lincoln meant when he said, “Give me six hours to chop down a tree and I will spend the first four sharpening the ax.”

Whether you’re the one assigning a writing task or the writer doing the work, a comprehensive brief is vital. This holds true even if you’re writing a piece for your own blog“.

8 Steps to Awesome: Content Marketing Starts with a Good Brief

Business.com

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