‘A Dozen Digestible Takeaways from 2016’s E-Commerce Benchmarks Study’ – MOZ

Alan Coleman says, “Hey Moz Blog readers.

I’m delighted to share with you a big body of work the Wolfgang team has just completed. It’s our E-commerce Benchmarks 2016 study. We dove into Google Analytics insights from over 80 million website sessions and over one-quarter of a billion dollars in online revenue for travel and retail websites, calculating average e-commerce website key performance indicators (KPIs) for you to use as benchmarks.

I hope these findings help you benchmark your KPIs and gain deeper insights into what you can do to boost conversion“.

A Dozen Digestible Takeaways from 2016’s E-Commerce Benchmarks Study

MOZ