Tim Peterson says, “Facebook Messenger bots can now serve as standalone storefronts.

On Monday, Facebook Messenger made it easier for companies to sell products through their Messenger bots by adding a buy button, the ability to people to buy products from a bot without needing to leave Messenger and a way for brands to direct people from their Facebook ads to their Messenger bots.

Previously, to buy something like a bouquet through 1-800-Flowers’ Messenger bot, you had to click a button that took you out of Messenger to a web page where you had to type in your credit card and shipping information. It was annoying, especially if you had already attached that information to your Facebook Messenger profile in order to send and receive money from friends.

Now, people can have Messenger automatically plug in the credit card and address informationattached to their Messenger profiles when buying something from a Messenger bot without any need to leave Facebook’s app. Companies have to use either Stripe or PayPal to process these payments, according to Facebook Messenger’s developer documentation“.

Facebook Messenger adds buy button, native payments and links bots to Facebook ads

Marketing Land

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