Courtney Eckerle says, “MarketingSherpa has always been about customer-first marketing. Those are the stories we love to tell, and the marketers we love to talk to.

That’s why, in this year’s judging process, we made customer focus a pass/fail criteria. It has always been more heavily weighted than other aspects, but we still considered and discussed submissions that were lacking in, or ignored how customers were actually affected.

This year, no matter how otherwise intriguing the campaign was, it was dismissed if our seven judges unanimously agreed it was not customer-focused.

On top of that, all of the selected campaigns had to meet these criterion:

  • Be transformative
  • Be innovative
  • Offer transferable principles that marketing peers can apply to their efforts
  • Display strong results”.

MarketingSherpa Awards 2017: Customer-focused campaigns drive significant conversions

MarketingSherpa

Sharing is caring