‘Optimizing your blog for the social and mobile reader’ – Marketing Land
Jordan Kasteler says, “We live in an attachment society. Take a look around any coffee shop, restaurant, park or mall, and you’ll see people’s noses glued to their smartphone screens.
These people aren’t making phone calls. They’re consuming content and interacting with the digital universe from just about anywhere.
And it’s dangerous. Overuse of mobile devices is causing people’s sleep patterns to be disrupted, dizziness, headaches and so much more.
Still, despite the dangers, people still use their smartphone religiously. As a business, this behavior is one to capitalize on.
But if your company’s website and blog aren’t set up to be mobile- and social media-friendly, you could be missing out on some big-time traffic“.
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