Ben Davis says, “If you are an online retailer using Google Shopping, you’ll want to make sure you get the most out of your ads.

Rob Watson, Head of Digital Marketing at Supplyant, gave a wonderfully practical talk on this subject at this year’s BrightonSEO.

So, here are six ways to improve your Shopping campaigns, by tinkering with your data feed and conducting a few tests.

1. 150 character product titles

Is it enough to simply carry across product titles from your website to Google Shopping?

Most ecommerce product titles are only 40 characters – could retailers be making more use of the 150-character product titles allowed within Google Shopping?

Well, yes, more information and more keywords may help conversion and impressions“.

Six clever ways to optimise Google Shopping campaigns

Econsultancy

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