‘Three ways brands can let their audience create their content’ – Econsultancy

Ben Davis says, “A Reevoo study found that 70% of consumers place peer recommendations over professionally written content.

So it’s no surprise that user-generated content is an increasingly common sight, from rich product pages in ecommerce to sourcing ideas for product development.

I was lucky enough to attend BrightonSEO recently, the world’s biggest search conference with over 4,000 delegates.

Bozboz’s digital content manager Sophie Turton gave us three excellent examples of brands making the most of user-generated content.

Here they are…

1. Reviews and advice: ModCloth’s Style Gallery

ModCloth’s Style Gallery is a community where members can share their style“.

Three ways brands can let their audience create their content

Econsultancy