Tamar Weinberg says, “Giving your site visitors the option to chat with a sales representative is a key driver in increasing revenues. If you don’t yet have live chat set up on your business website, then you’re missing out on major impact potential, both in terms of conversion optimization and loyalty marketing.

Research indicates that 85 percent of US online consumers like to give repeat business to e-commerce companies that resolve their issues quickly with live chat. If that’s not enough to convince you, another study from Forrester shows that 44 percent of online consumers say having live chat as an available option while making an online purchase is one of the most important features a website can offer“.

Why sales chat needs to be part of your multi-channel strategy

Marketing Land

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