‘4 Steps for Creating an Online Path to Purchase’ – Entrepreneur
Madeline Popelka says, “We all know the importance of digital marketing. Since people now access most information online and through applications, this is the most influential way to reach new consumers.
Despite it’s importance, some of us have trouble understanding is how social media impacts the bottom line.
Getting your brand out there to gain awareness and mind share is great, but you’re missing out on a greater opportunity to boost sales if you don’t have an easily actionable path to purchase. Below are four steps for how to convert those social media followers, engagements, and impressions into sales.
1. Let people know you exist, organically.
First, people need to discover you. There are several strategies to increase brand awareness online, including banner ads and sponsored posts on social media channels“.
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