Wesley Young says, “Images have become ever more important in online presence and marketing.  It seems rare that an article, email, ad or social media post isn’t led by a hero image or graphic.

There’s no question that images boost visibility, engagement and click-through rates. A study on Google+ concluded that posts with images were shared three times more than those without images. Likewise, Socialbakers reported that of the top 10 percent most engaging Facebook posts (likes, shares, comments), 93 percent of them were photos. And a study by BrightLocal found that60 percent of consumers agreed that local results with images grab their attention and influence decision-making.

The opposite is also true: A lack of images hurts. Indeed, Expedia has used the threat of pulling images to gain leverage in business deals with hotel chains. It’s a practice called “dimming” that reduces a property’s visibility and marketability in hotel listings served to users of the online site“.

8 tips to make sure your Google profile images boost your local search results

Search Engine Land

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