Andrew Gazdecki says, “With the holiday season right around the corner, now is the time to ensure that your business is ready for the potential profits that mobile ecommerce has to offer. If you don’t think you need to be ready to target that mobile audience, then here’s a quick history lesson that might broaden your horizons. In 2015, 60 percent of consumers used their smartphones to make holiday purchases. Without a mobile-optimized website or app, you could severely miss out on reaching these mobile gift givers.

To start, you need to make it simple for shoppers on a mobile device to make a purchase, or they are going to purchase from a competition that offers that flawless mobile experience. Alternatively, having that mobile experience yourself offers a substantial advantage over your competition if they have not yet adopted an intuitive mobile strategy.

Mobile apps now account for more than 52 percent of time spent on mobile phones. So, if your business does not have an app, then it is missing out on arguably the best way to reach consumers in the digital age. Engaging target markets is hyper critical during the holiday season. If you can keep your brand and its products on the minds of customers, then they are almost guaranteed to give you some of their holiday business”.

9 Ways Mobile Apps Help Your Business During The Holiday Season

Small Business Trends

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