‘Brands too dependent on Facebook organic reach: study’ – Econsultancy
Patricio Robles says, “Facebook generated more than $17bn in revenue in 2015, primarily from its ad products.
Despite this, brands active on Facebook are overly dependent on organic reach to distribute their content on the world’s largest social network.
That’s according to a study published by BBDO Worldwide, which found that of the 100 brands with the most engagement on Facebook, only 3% were engaging in paid promotion of 80% or more of their Facebook posts.
This is problematic according to Julian Cole, BBDO’s head of communications planning, because “organic reach on Facebook is dead.”
Indeed, clients of social media publishing platform provider SocialFlow saw their reach per post on Facebook drop by a whopping 42% between January and May of this year alone“.
Comments are closed.
