Joshua C. Farley says, “Everyone longs for the traffic that the first page of Google can equate, but getting there often seems elusive.

With continued releases from Google that change how a page ranks, pursuing better rankings can seem like an illustrious time trap for most businesses.

Yet successful businesses know that regardless of the potential pitfalls, the opportunity is worth the cost. So if it is worth the effort, then it is important that your investment of time and resources is not penalized by Google.

Why White-Hat SEO?

While some companies (even some SEO agencies) utilize gray and even black hat techniques, it is important to realize that Google’s algorithm updates primarily target these companies who employ nefarious SEO schemes to increase their rankings. Once Google makes an algorithm change, more of these companies fall off and their site traffic dwindles“.

Ethical SEO Ranking: A Persistent Pursuance of White-Hat SEO

Business.com

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