‘How Much Can a Bad Review Hurt Your Business?’ – Business.com
Margarita Hakobyan says, “Some business owners seem to believe that any bad review is a personal reflection on the quality of their business.
Others argue passionately that there is no such thing as bad press, and that they don’t worry about bad reviews because bad reviews don’t hurt.
For sensible business owners, can bad reviews hurt your business income?
Does a Single Bad Review Hurt?
Depending on which study you look at, somewhere between 67 percent and 90 percent of consumers look at a product’s reviews before they decide to make a purchase. It might seem, therefore, like any bad reviews would immediately affect your sales in a negative way. After all, having a negative review shows that your company isn’t perfect, right?“.
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