‘Six things to consider when implementing personalisation’ – Econsultancy
Jeff Rajeck says, “Personalisation is an exciting topic for marketers these days.
In a 2016 Econsultancy survey, Customer Experience Maturity in Australia and New Zealand, more than two in three (69%) regional marketers said that ‘personalising customer interactions’ was ‘very important’.
And in our global 2016 Digital Trends report, ‘targeting and personalization’ was the most popular response when marketers were asked about top priorities for their organisation.
But what’s the reality? How much are marketers actually using personalisation?
In one recent survey, The State of Email and Marketing Automation in South-East Asia, less than one in ten (8%) of respondents said that they were able to do content personalisation, beyond using the customer’s name“.
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