Liz Willits says, “One of the great things about blogging is that it perfectly fits into so many other digital marketing strategies you might already have in place. And if you’re not yet using it to grow your email list and nurture an engaged community of readers, you could be missing out on some huge business opportunities.

According to a Hubspot study, B2B marketers who blog generate 67 percent more leadsthan those who do not. Sixty-seven percent! 

So why does blogging help marketers get so many more leads? Well, there are three main reasons:

1) Blogging tends to generate high-quality traffic. People read your posts because they’re interested in the topic that’s presented. As a result, they are more likely to share that content, which can drive even more traffic to your site.

2) It can bring traffic to your site, even when you’re not doing anything. Once you optimize your posts with the right keywords and content, each blog post becomes a new page that is indexed by Google that could rank for new keywords“.

The 4 Best Ways To Grow Your Email List with Blogging

AWeber

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