‘Three big problems with marketing automation rules’ – Econsultancy
Andrew Davies says, “The effort needed to create marketing automation rules are causing B2B organisations to lose time, money and new business.
It’s time to use predictive machine learning instead.
Is marketing automation delivering?
As marketers, we live in a world where the number of choices that we have to make to deliver the right message to the right person at the right time is increasing exponentially.
Marketing has moved from mass advertising where you sent one message to everyone, to segments where messages are sent to a limited number of people, to now having to understand individual customer journeys.
Marketing automation has emerged as a supposed panacea to this problem, yet despite years of propaganda from vendors promising the world, many B2B enterprises that have bought marketing automation are finding that it is not quite the silver bullet they expected“.
Comments are closed.
