Larry Kim says, “Like a lot of marketers, I find LinkedIn Ads frustrating. The thing is, by making just a few needed improvements, both LinkedIn itself and advertisers could greatly benefit.

For LinkedIn, advertising could be bringing in much more than a meager $181 million in revenues, as it did during the second quarter of 2016. Compare that to the advertising revenues of Google ($19 billion) and Facebook ($6 billion) during the same quarter.

For advertisers, better LinkedIn ads would offer some pretty obvious benefits. It would give brands and businesses another platform to reach LinkedIn’s 450 million professionals (although only a quarter of those users are reportedly active every month).

Win, win. Right?

That’s what led me to write a LinkedIn Ads Review: 8 Things I Hate About LinkedIn Ads about 18 months ago.

Then, in May 2015, the nice people at LinkedIn invited me to their headquarters to talk ads”.

7 Regrettable Things About LinkedIn Ads

Small Business Trends

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