Saima Alibhai says, “What tactics can retailers use to make the most of seasonal shopping opportunities?

Autumn/fall is now upon us. And although Christmas might seem a long way away, some shoppers are already stocking up with gifts for the festive season.

According to some recent research from shopping channel QVC, 1.5m Londoners have already started their Christmas shopping.

That’s a substantial pre-season opportunity, but you must act now to engage with early bird shoppers or risk missing out to the competition.

The traditional Christmas shopping season has seen upheaval in recent years, including ever-longer seasonal sales promotions and the growing popularity of online shopping. And most recently, the emergence of Black Friday has thrown the cat amongst the pigeons“.

Black Friday & Christmas: How to make the most of early seasonal shoppers

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